about:blank approached us to create a new brandmark that could sit alongside their existing wordmark - giving the brand a recognisable shorthand across clothing, digital touchpoints and campaign imagery. The direction was rooted in the brand’s world of mid-century design, contemporary minimalism, creativity and community. Taking cues from modernist furniture and architecture, we explored a range of geometric forms before developing a symbol built from multiple references - the letter A, the brand’s colon, the feet of an Eames chair and a group of people coming together. The pentagonal structure brings balance and stability, while the simple construction keeps the mark adaptable across everything from garment embroidery and labels to app icons and social profiles. The proposed brandmark was ultimately not taken forward, with about:blank choosing instead to use an existing monogram they had previously developed.