For Picante’s SS24 and AW24 collections, we created a series of original graphics, illustrations and typographic assets designed for use across apparel, accessories and custom patches. The project included the ‘Sundae Social’ and ‘Professional Workwear’ illustrations, both developed for T-shirts and embroidered patches. We also designed a gothic, baseball-inspired typeface that could be applied across multiple pieces, including hoodies, knitwear and caps. The lettering was also incorporated into the custom ‘Sundae Social’ sportswear patch. Additional apparel graphics included the Picante Olive Tee and the Fratelli Good Day T-shirt.