RB Club is a rugby-inspired fashion brand built around heritage, culture and community. Evolving from Rugby Buckets - a project that transformed old jerseys into one-off bucket hats - the aim was to create a broader identity that could take the brand beyond its original product. We were tasked with developing a visual identity that felt rooted in **rugby heritage, vintage sportswear and nostalgia**, while bringing a more modern and playful edge. The creative direction drew from classic American athletics, collegiate graphics and varsity design, balanced with references to traditional rugby culture. At the centre of the identity is a custom RB monogram, paired with a bespoke wordmark and a wider system of secondary logos, badges and supporting marks. We completed the system with a considered colour palette and typography, creating a flexible identity designed to work across apparel, digital and physical touchpoints.